The pillow we couldn't find anywhere,
so we made it ourselves.
We started with the two things that wake people up: heat, and a pillow that gives way halfway through the night. So the cover is woven to move air and carry moisture away instead of holding it against your skin, and the foam underneath keeps its shape from the first hour to the last. Take the cover off, put it straight in the machine – no special care, no hand washing, nothing to keep track of.
Most pillows ask you to pick a side: soft but flat by midnight, or supportive but hot by two. Sleep shouldn’t be this complicated.
The contour does the work for you. Your head, neck and shoulders land where they should without you arranging anything – and when you turn over, the foam follows you instead of the other way round.
Once it is on your bed, it stays simple. One pillow, one washable cover, nothing to fluff back into shape every morning. Clean, breathable, low-maintenance comfort – night after night.
Not with a business plan, but with a bad night. Too warm, turning the pillow over and over, awake at 3am. We went looking for something better, found nothing worth buying, and decided to build it ourselves.
Most pillows are built to look full on a shelf. Ours came from the opposite direction: we read up on temperature regulation and foam behaviour, worked out why a pillow goes warm and flat by 2am, and started from there instead of from a shape that photographs well.
One question decides everything: does this still work at four in the morning? Breathable fabric, foam that holds its shape, a contour that carries the weight of your head. If a change does not survive a full night, it does not make it into the product.
A pillow is not something you judge in a shop. That is why you get 100 nights to sleep on it and send it back if it is not for you. Every pillow is checked for durability, breathability and comfort before it leaves us – and we would rather have it returned than have you settle for it.
We are still early. The plan is not to fill your bedroom with products, but to keep improving the ones we have – and to keep proper sleep within reach of people who are not about to spend a month’s rent on a mattress.
